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HZ Info: At the recently concluded CHINACOAT 2024, Xinhui Chemical and its subsidiary Jiahui Technology, as leading domestic producers of matting agents, showcased their latest technological achievements and innovative products in the field of coatings additives to the industry. Located at Booth B21 in Hall 3.2 of the China + International Raw Materials Area, Xinhui Chemical and Jiahui Technology adhered to their corporate philosophy of "Quality First, Service Supreme, Continuous Innovation", comprehensively demonstrating their profound accumulation and leading advantages in the field of matting agents.

At the exhibition, Xinhui Chemical not only brought its star product, organic matting agent, but also showcased other popular matting agent products and innovative achievements. These products, with their excellent performance and wide range of applications, attracted numerous domestic and foreign customers to stop by for consultations and exchanges.

At the exhibition site, Huizheng News had the privilege of conducting an exclusive interview with Li Peikun, General Manager of Liancheng Jiahui Technology Co., Ltd., for an in-depth discussion on the current changes in the coatings industry, corporate development strategies, and future outlooks.

Li Peikun, General Manager of Liancheng Jiahui Technology Co., Ltd.

Faced with numerous challenges in the coatings sub-sectors in 2024, Li Peikun frankly stated that the entire coatings industry is experiencing unprecedented pressure this year, with weak market demand, severe product homogeneity, and intense competition. In this context, instead of sitting idly by, Xinhui Chemical and Jiahui Technology have been preparing for the future, broadening market channels and exploring new development models to actively respond to the challenges brought about by industry changes.

During the interview, Li Peikun also highlighted the organic matting agent independently developed by Jiahui Technology. This star product not only reflects the company's profound capabilities in technological innovation but also brings revolutionary changes to the coatings industry. He elaborated, "Our organic matting agent is refined through the polymerization reaction of organic and inorganic substances, combined with a unique production process. Its unique chemical structure enables it to have good cross-linking reactions with resins, not only improving the transparency and recoatability of the paint film but also significantly enhancing its scratch resistance and self-healing ability, solving the issue of gloss marks, and賦予ing the paint film a silky touch."

Li Peikun emphasized that this organic matting agent, due to its characteristics of easy dispersion and uniform arrangement, significantly improves the flowability of coatings, especially for products with low porosity and low oil absorption values, demonstrating excellent water resistance and chemical resistance. It performs well in UV systems and has strong stability. Its wide range of applications covers UV-curable coatings, wood and furniture coatings, industrial paints, metallic paints, plastic paints, inks, leather surface treatments, and other fields, providing more possibilities for the coatings industry.

When asked to summarize the industry development in 2024 with one keyword, Li Peikun chose "intense competition". He explained that the word "intense competition" vividly reflects the current state of the industry. Under the dual pressures of domestic and international economic environments, companies have to intensify competition for survival, leading to increasingly fierce and disorderly competition in the market. However, it is in such an environment that the resilience and innovation capabilities of companies are tested. Facing new challenges and business opportunities in the industry, Xinhui Chemical and Jiahui Technology are fully prepared. Li Peikun revealed that the company's annual production capacity of 20,000 tons of silica matting agent project has been successfully launched, significantly increasing production capacity and providing a solid guarantee for meeting market demand. At the same time, the company is continuously optimizing its product line suitable for UV coatings, consolidating its leading position in the domestic UV market. The newly developed organic matting agent has also received high recognition both inside and outside the industry, laying a solid foundation for future market expansion.

Regarding overseas markets, Li Peikun stated that the company has already adopted a series of strategic measures aimed at opening up new international markets. He believes that with its technological strength and product advantages, Jiahui Technology will carve out its own niche in overseas markets in the near future.

When discussing the development over the next 3-5 years, Li Peikun has a clear understanding and profound insight. Industry competition will become even more intense, and survival of the fittest will become the norm in the industry. To remain invincible in the fiercely competitive market, companies must continuously develop themselves, strengthen their core competitiveness, assess the situation, and flexibly adjust their strategies. The advantages of Xinhui Chemical and Jiahui Technology lie in their continuous innovation capabilities and rapid response to market demands.

In the future, Xinhui Chemical and Jiahui Technology will continue to increase investment in research and development, deepen industry-university-research cooperation, promote technological innovation and industrial upgrading, and strengthen their international layout to enhance brand influence. They will embrace the challenges of the global market with a more open attitude.